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What is a Marketer?

In brief

As Marketer You are the architect behind campaigns, content and brand strategies. You know how to translate data into impactful actions and how to not only reach your target audience, but also touch it. Whether you work on online campaigns, social media or brand positioning - your goal is clear: achieve growth.

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What does a Marketer do?

A marketer conceives, develops and executes marketing strategies to promote products, services or brands. You analyze target audiences, monitor results and optimize campaigns based on data. You often work with departments such as sales, communications and design to increase brand visibility.

Main duties:

  • Develop and implement marketing strategies
  • Setting up (online) campaigns via social media, email or SEA/SEO
  • Analyze market trends and customer behavior
  • Optimizing content and ads based on data
  • Participate in brand positioning and branding
  • Collaborate with agencies, designers and copywriters
  • Report results and ROI to management

What competencies should you have?

These are the qualities that make you excel in this role:

Creative and strategic thinking skills
Data analysis and results orientation
Strong communication and writing skills
Knowledge of digital marketing tools (Google Ads, Meta, SEO tools)

What does a workday look like?

You start your day by checking current campaigns: how are the ads performing, how is the website doing and where can you optimize? Then you consult with your team about new campaigns or brainstorm on creative concepts. In the afternoon, you work on content planning, draft a newsletter or analyze conversion results. Each day combines strategy, data and creativity.

How do you become a Marketer?

To become a marketer, you usually take a marketing or communications-oriented degree program. Common courses are:

  • HBO Marketing, Communications or Commercial Economics
  • HBO or WO Business Administration with marketing direction
  • WO Marketing Management or Communication Studies
  • Additional training in online marketing, SEO/SEA, analytics or content strategy


Internship experience in marketing or communications helps you get started quickly as a junior marketer.

Salary

In 2025, a marketer's salary ranges from €2,600 to about €5,200 gross per month, depending on experience, specialization and sector.Bonuses or performance rewards are common, especially in commercial environments.

Diploma

A college or university degree in marketing, communications or business administration is often required. Courses in digital marketing, data analytics or social media advertising are a strong addition.

Number of hours

Most marketers work 32 to 40 hours a week. Freelancers or project-based positions may have more flexible hours.

Working Hours

Marketers typically work during office hours (8:30-17:30 a.m.). Deadlines or campaigns can sometimes require extra commitment, especially during product launches or events.

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Your next step?

Marketer

Are you ready to combine strategy and creativity and grow brands with your ideas?
Check out our job openings and discover where your marketing talent makes a difference.

Creative Design Internship
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40
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Marketing/Communications Internship
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40
View vacancy
Marketing/Communications Internship
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40
View vacancy

Stap 1: Solliciteren

Yes, je sollicitatie is binnen! We nemen snel contact met je op, per telefoon of mail.

STEP 2: Introduction

We plannen een kennismaking via Teams of bij ons op kantoor en leren elkaar beter kennen.

STAP 3: De Juiste match

We zoeken uit welke baan echt bij jou past en bespreken de mogelijkheden samen.

STEP 4: Getting to know company

Once excited, you go for an interview with the employer to see if it's a complete fit.

STEP 5: First day of work

Both enthusiastic? Then we will sign the contract and you will start at your new job!

STAP 6: Wij staan voor je klaar

Ook zodra je bent gestart bij je nieuwe baan, blijven we betrokken. Heb je vragen of loop je ergens tegenaan? Je kunt altijd bij ons terecht.

Frequently Asked Questions

What exactly does a Marketer do?

A marketer devises and executes marketing strategies to successfully market products or services and reach customers.

An online marketer focuses on digital channels (SEO, SEA, social), while an all-round marketer deals with both online and offline marketing activities.

Not necessarily. With a relevant education and internship, you can start as junior marketer and continue to grow.

Commonly used tools are Google Analytics, Google Ads, Meta Business Suite, HubSpot, Canva and SEO tools such as SEMrush or Ahrefs. In addition, ChatGPT is often used as a tool in marketing these days.

You can advance to marketing manager, brand manager, content strategist or digital marketing specialist.